Rodrigo Choy
Lima, PeruGMT-5

RodrigoChoy

Creative Direction / Art Direction / Styling / Production

I build the world a campaign lives in, then produce the work that fills it.

Available for 2026Scroll
Project of the month
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Clarks ServiceCreative Direction AssetsFilm, Stills, Social Year2025
A parking garage at night, one green Mini, and the city out of focus behind it. The location is the whole set.
Selected work Selected projects, campaigns and visual worlds.
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Never Ending Memories ServiceCreative Direction AssetsFilm, Stills, Social Year2025
A gold coupé, a city of lights out of focus, and a set of black and white frames that read like something found rather than shot.
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New Balance Gator Run ServiceArt Direction AssetsFilm, Stills, Social Year2025
A swamp built as a set: moss, planks, a fishing chair, a bucket with the branding on it. Everything in frame was placed.
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Made For You I ServiceCreative Direction AssetsFilm, Stills, Lookbook Year2025
Flat water, drowned trees, a single stool. The location supplies the whole palette and the direction is not to fight it.
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All You Need ServiceStyling AssetsFilm, Stills, Social Year2025
The collection presented the way it was planned: prints taped to a wall, handwriting in the margins, every piece named.
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Diadora ServiceArt Direction AssetsStills, Social Year2025
One painted ground, one chair, one wardrobe. The whole story is posture.
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Girly Campaign ServiceCreative Direction AssetsEditorial, Stills, Social Year2025
Her Era. Red, blue, yellow and tan grounds, cut into grids, with one gesture per portrait.
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New In Campaign ServiceProduction AssetsFilm, Stills, Social Year2025
One container, one LED strip, five brands presented as a single family.
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Salomon I ServiceArt Direction AssetsStills, Social, Retail Year2025
No location, no props. Athletes on colour gradients, each caught in the second before or after effort.
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Salomon II ServiceCreative Direction AssetsEditorial, Stills, Retail Year2025
The XT-4 OG shot against hung denim, then laid out as a page rather than a post.
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New Balance 204L ServiceStyling AssetsStills, Social Year2025
A room with parquet, wainscoting and a terracotta wall. Full looks first, then the shoe alone on the mantelpiece.
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Made For You II ServiceStyling AssetsStills, Lookbook, Social Year2025
Black drape, grey floor, collegiate wardrobe. The second chapter moves indoors and drops the landscape entirely.
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World Class ServiceProduction AssetsFilm, Stills, Lookbook Year2025
A warm room with bookshelves, then a flat grey studio. The same wardrobe read two ways in one shoot day.
About

Rodrigo Choy is a creative director working across fashion, footwear and beauty. He starts where most briefs don't — with the concept, the world a campaign is going to live in — and stays through production: art direction, styling, casting and the final cut.

Based in

Lima, Peru

Services

Creative Direction · Art Direction · Styling · Production

Clients

Clarks · Asics · Adidas · On · Saucony · Future Visions · Cycle Studios

Contact

Tell me what you are building.

The fastest way in
  • The brand, and what you are launching
  • What the campaign has to do
  • The dates you are working towards
  • A budget range, even approximate

Prototipo · textos, créditos y firma escritos por FORM, pendientes de Rodrigo